Are you an entrepreneur / biz owner who is still trying to figure out the perfect logo that speaks to your brand spirit? Or you love your logo but feel lost when it comes to other graphical aspects of your business side.
You struggle with your designer , or feel lost when it comes to designing your letterhead , product tags , social media posts , social media styling. Somehow and every time you struggle going through canva or in your computer trying to get just the right thing out?
Possibility is that you are missing one essential part of your business that is your brand styling guide.
Every Business needs a brand styling guide , be it a startup or a big name . When I started working as a designer my first mistake had been not to create my own brand styling guide. Due to this I know how it feels to be lost trying to figure out where your brand identity lies. Every aspect of your business feels like a brand new design job and nothing matches the next.
Chance are my friend you missed creating a proper brand style guide when you started your online business.
A brand styling guide includes distinct guidelines on how each and every graphical or visual aspect of your company will be handled . It is something you can always refer to when creating your online presence.
Above all a brand style guide brings every aspect of your business together to attract the right sort of clients , compels them to do business with you and enables you to create authority.
A good brand style guide must capture the essence of your business Your brand identity should speak the essence of your business and must resonate with the core message of your business. It should be something that makes your heart sing when you look at it.
I have created a checklist that will help you come up with your brand style guide step by step . This checklist includes exact steps working towards creating your basic style guide which you can always come back to once need arises.